Purely pets friends


Purely pets snuggle


Purely Pets team work


Award Winning Pet Insurance

We understand that our customers financial circumstances may have been affected by Covid-19. We may be able to reduce the cost of pet cover by reviewing your current requirements. Please contact us to discuss how we can help.

If you are paying for cover by Monthly instalments, and have not yet received financial support you can apply for a deferral of payment. Should you wish to apply for this please click HERE, complete the form and we’ll be in touch with you.

Pet Insurance from Purely Pets

We know that your pet plays an important role in your life, they are companions, friends and a part of your family so we understand how important it is to find the right cover for you and your pet’s needs. Purely Pets are specialists.

We have a dedicated team based in the UK who aim to make insuring your pet easy, simple and transparent. We offer a range of Lifetime policies, a 24 Hour Vet Helpline and an online policy management portal which all give you greater flexibility in managing your policy and your time.

Why choose Purely Pets

Purely Pets vet advice line

Purely Pets vet advice line

Choose an excess from £60

Choose an excess from £60

Online claims

Online claims

Direct payment to vet

Direct payment to vet

15 levels of Lifetime cover

15 levels of Lifetime cover

Lifetime Cover up to £15,000

Lifetime cover up to £15,000

No upper age limit

No upper age limit

Online customer policy management

Online customer policy management

Award winning Pet Insurance

Award winning Pet Insurance

Select your level of cover

So you have decided to get your pet insured, but now you are faced with a number of policies to choose from! Here at Purely Pets we offer 15 levels of Lifetime Cover - allowing you to choose the policy that suits your budget and requirements.

Customer reviews

Pet Advice & News


Vets renew call for overhaul of Dangerous Dogs Act


This year marks the 30th anniversary of the Dangerous Dogs Act and an overhaul of the controversial legislation is long overdue, vets believe.

Owner feeding dog

Health warning over raw dog food


Raw dog food is a source of bacteria that are resistant to last-resort antibiotics and could potentially spread to humans, researchers have warned.

Pet dog

Pets often catch coronavirus from their owners, study suggests


People diagnosed with Covid-19 should stay away from pets in the home to avoid passing on the virus, researchers have said.

Our Pet Insurance awards

Find out more

According to the Association of British Insurers report, the average cost of Pet Insurance in 2019 has gone down £8 to £271 annually whilst the average claim has gone up by £29 to £822.

Depending on the type of pet cover you choose, you can be covered for vets bills for accidents, illness, or both up to a fixed monetary amount. Many policies will give you added benefits such as cover for dentistry, loss of pet, third party liability and overseas travel.

We provide dog insurance & cat insurance - at a variety of different levels to suit yours & your pets needs. 

Pet insurance doesn’t normally cover you for any conditions that already exist before you purchase, so always check this if are looking to move to a new provider or if you are taking out insurance for the first time but your pet has pre-existing medical conditions.

There will also generally be an excess (a fixed amount that you contribute to any claim) or a co-payment excess (normally a percentage of the total claimed amount that you will contribute to any claim) on your policy that you will have to pay.

Other common exclusions for pet insurance are breeds listed under the Dangerous Dogs Act 1991, cover for elective, routine or cosmetic treatment and cover for illness or accidents within a specified waiting period

We offer 15 levels of Lifetime Cover at Purely Pets to suit you and your pets needs. This allows you to find a policy that can suit your requirements and budget. 

These policies offer cover for accidents and illnesses for the pet’s lifetime. This is dependent upon you renewing the policy each year and keeping up to date with premiums. These are usually the most expensive policies, because they provide the most comprehensive cover. All of our Lifetime policies offer you a pot of money per year that will cover all accidents and illnesses. We only offer Lifetime cover to our customers as we believe it is the most comprehensive cover available. Like humans, our pets are more likely to be affected by illness as they get older. This means that every year your insurance premium will increase even if you haven’t made a claim. This increase will be significant if you have claimed.

Purely Pets can provide you with an online quote for your pet in minutes. With a range of lifetime options available offering vets fees cover from £1,000-£15,000 and the option to choose your excess we can help you find the right cover for you and your pet at a price that suits you. We also have a specialist Pet Insurance team that you can call to get a quote or discuss your options in more detail.